Posted by Navin Harish - 2 Comments
In Ogilvy on Advertising David Ogilvy talks about the time when he had gone to present an ad to a client. The client liked it and called his junior to take a look at it as well. While looking at the ad, he took out his pen, obviously to make a change but even before » Read More
Posted by Navin Harish - 4 Comments
Graduation is what we usually associate with College. The word was given a whole new meaning when Manu started attending the Montessori section of Ryan International School about two years ago. Manuraj along with other Graduates on the podium. Next to him is Kalpana Lajmi, his teacher Miss Jayashree and John Abraham. After the photo op John » Read More
Posted by Navin Harish - 1 Comment
A post by Seth Godin covered the same topic. I wanted to share some examples with you. I was having a conversation with someone who said “A week after Tuborg, Kingfisher will also launch a cap like Tuborg. It took Kingfisher a little longer than a week but sure enough they launched Kingfisher Ultra with the » Read More
Posted by Navin Harish - 3 Comments
You feel life sucks if you have to work on a weekend. Think about all the Shiv Sainiks and MNS people who have to not just work today but have double the work load. The Valentine’s day was bad in itself and it has coincided with the movie My name is Khan. People from Shiv » Read More
Posted by Navin Harish - 2 Comments
Would an bollywood extra get a leading role? Would you buy a pair of shoe made by the cobbler who sits outside your building? Would you ask the roadside vada-pao vendor to cater to your next party? The answer to all the above questions is “unlikely”. Perception is more real than reality and although the people mentioned » Read More
Posted by Navin Harish - 2 Comments
Like everything else in life, the interactive work is available in varying quality. While it is easier to spot rotten apples before you make the purchase, it is not so easy to spot a poorly executed interactive project before even starting it. Quite a few times we have lost clients because the price quoted by us » Read More
Posted by Navin Harish - No Comments
What do you prefer, a one night stand or a long term relationship? In the 90s people believed that you get an idea, you take it to a Venture Capitalist, get funding and start an online enterprise and then somehow the money would just shower. This assumption proved to be wrong for most people. For a » Read More
Posted by Navin Harish - No Comments
Faulty gas pedals has prompted Toyota to recall more cars than it sold it in 2009. Toyota claims the Indian units are not affected. Surprising. Why is that when a company recalls a product, be it a car, food, appliances or anything else, they never really have to recall it in India. I don’t recall the last » Read More
Posted by Navin Harish - No Comments
Marketing and Research companies have quite a few yardsticks to measure the brand equity of a company. I have a very simple way of measuring the brand equity of a company – how many mistakes you allow a company to make before dumping it. Apple did things right mostly till the time they decided to launch the » Read More
Posted by Navin Harish - 1 Comment
“May be in the next elections we should vote for an opposition as well as a government.” A government by the people, for the people of the people may be the most popular definition of democracy but in my opinion the most important aspect of a democratic government is the opposition. The opposition keeps a check on » Read More