15th February, 2010
The Bare Minimum
Posted by Navin Harish - 1 Comment
A post by Seth Godin covered the same topic. I wanted to share some examples with you.
I was having a conversation with someone who said “A week after Tuborg, Kingfisher will also launch a cap like Tuborg. It took Kingfisher a little longer than a week but sure enough they launched Kingfisher Ultra with the same cap.
Kingfisher could have introduced those caps or the twist to open caps earlier was well but there was no incentive for doing so since no one else offered anything like that.
Same is the case with all major Jeans manufactures in India. You can go to the store Levi’s Lee, Wrangler, Pepe or any other brand, pick up a pair of jeans and check its length. It will be 34. Then you can pick another, then another till you have checked all the jeans in the store and without an exception ALL of those will be 34 inches in length.
The same brands are offering different lengths in jeans in other markets like US and Europe. In India what are they waiting for, someone else to take the initiative.
Tags: cap, initiative, jeans, kingfisher, tuborg
1 Comment
Suman Vadera
March 6th, 2010 at 1:10 pm
You are not entirely correct. I remember seeing either an ad or an article in a paper about a company that has three different sizes for each waist size, it is a different matter that it was a brand for women and the three different sizes were not waist but bum.
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