6th March, 2010
Can your brand custodian see beyond the next quarter?
Posted by Navin Harish - 3 Comments
The easiest way to explain what I am saying is to ask yourself if given the choice, would you for any reason, go for a lower paying job? If the answer is not an outright “No” you already understand the importance of long term gains. They are certainly worth sacrificing some short term benefits.
The same is true with your brand and communication surrounding it. Can you be sure that people responsible for building and maintaining your brand won’t be tempted to take a decision to make their quarterly statements look good? The answer to this will help you identify the people who you can trust with your brand.
Filed under: brand, image, positioning
3 Comments
Prateek Sinha
March 6th, 2010 at 12:53 pm
Very nice observation. One thing you forgot to mention is that you also should get people who are as passionate about your brand and are interested in a long term association.
Anmol Shah
March 6th, 2010 at 12:55 pm
Nice and crisp. These two paragraphs communicate a lot of sense.
Rahul Goswami
March 21st, 2010 at 9:15 pm
Very good observation
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