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Expected more than this from TATA’s advertising agency

Posted by Navin Harish - No Comments

We are used to watching photoshopped images of almost everything. We have seen before and after pictures in slimming plans where the woman surprisingly wears the same bikini even after losing 20 kilos, and even more amazingly it still fits her perfectly. We are used to watching images of fairness creams where the complexion of the skin has been digitally altered.

This one though is completely unacceptable, specially coming from an agency working for TATA. You can see the two shots- one of polished dal an another of non polished TATA dal, are in fact the same shot digitally altered. The least they could have done was make another pile of dal and shoot it and digitally modify it to look shiny and polished instead of using the same shot side by side. That way it would have looked more realistic.

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Momentary lapse of reason

Posted by Navin Harish - No Comments

There are times and there are things for which you are willing to play more than they are worth. May be what they are worth is a wrong statement, what they cost to make is right. There are things for which you are willing to pay substantially more than the cost of production. So while a Ferrari may be worth every single rupee of the Rs2 Crore you paid for it, the margin Ferrari has is phenomenal.

Lamy Safari Fountain Pen

We all see ourselves as rational buyers but we are hardly that. What we manage to do at best is try to be rational “most of the time”. This means that there can be a few things we like to buy but we don’t because we have programmed our mind to see that they are not worth the price we have to pay. So while we are able to resist such things most of the times, there are moments of weakness when we drop our guard that small opportunity is what those things need to strike.

Lamy Safari

One such blow was dealt to me by Lamy. While I rationalized that the Lamy is overpriced and bought “full metal body” a Parker instead of that “molded plastic” Lamy and lived with that decision for more than an year, one moment of weakness at Delhi Airport saw me buying this Lamy.

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