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Can you serve the mobile version, please!

Posted by Navin Harish - No Comments

While surfing the internet you see so many responsive websites, so many freely available responsive templates – for both CMSes and plain HTML. Add to that the pressure on companies to provide a mobile internet experience due to increasing number of people accessing the web from their phones and not from today but for a few years now, you’d think that the transition from a desktop computer to a tablet to a mobile phone would be seamless, but no, that is not the case. Not even close

When it comes to mobile internet experience, most people are writing cheques they can’t cash, like Vodafone and Hindustan Times that take you to sites that don’t work on mobiles.

Hindustan Times

I scanned a QR Code to get here so shouldn’t I be taken to a mobile version of this site?

Even now most people don’t do even the minimum required to provide a decent internet experience on a mobile phone. Take this example of Hindustan Times site. I got there by scanning a QR code. It doesn’t need a UX expert to point out that if a user is scanning a QR code, he is going to be using a mobile device and most likely a phone so shouldn’t it be obvious to take the user to a mobile site? Apparently not for Hindustan Times that take you to a site that is made for a desktop.

Similarly, Vodafone sent me a link in an SMS to their payment gateway. I guess they are a little too hopeful if they are expecting me to type the url they have sent in the SMS in my desktop to access that site.

The SMS from Vodafone

I get a link in SMS…

The site that opens on my phone

…and this is where I get. The intelligent thing to do, if you don’t have a mobile optimised version of your payment gateway, would be avoid sending the url altogether.

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Achchai ki chamak ya paise ki khanak

Posted by Navin Harish - No Comments

I have not seen this silver coated elaichi in any grocery shop, I have not known anyone who uses the silver coated elaichi in cooking or keep it in their kitchen and the only people who are even likely to try it are the smokers who don’t want the smell of cigarette on their breath.

Admit it Priyanka Chopra that this is nothing more than surrogate advertising for pan masala.

“Achchai ki chamak hoti hai par yeh aapne paise ki khanak sun kar kara hai.”

Achchai ki chamak hoti hai par yeh aapne paise ki khanak sun kar kara hai

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I am not an idiot, you know

Posted by Navin Harish - No Comments

Why do we always think the user is an idiot? Take this announcement in metro for example.

“Next stop is Yamuna Bank, passengers travelling to Anand Vihar or Vaishali please get off at Yamuna Bank and wait for the train going to Anand Vihar or Vaishali.”

Won’t it be better to just say-

“Next stop is Yamuna Bank, passengers travelling to Anand Vihar or Vaishali please change here.”

They told me to wait for the train going to Anand Vihar. What do I do when it comes?

They asked me to wait for the train at metro station, what do I do when it comes?

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