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Thinking of redesigning your logo?

Posted by Navin Harish - No Comments

“It takes 100 Million dollars and 10 years to associate a symbol with a company.” This is what Steve Jobs said while recounting his experience of getting a logo designed for next computers.


“It takes 100 Million dollars and 10 years to associate a symbol with a company.”
-Steve Jobs

All the great logos we see have been through that journey which is why they seem so great, the Nike swoosh, the Adidas’ flower, Mercedes’ three pointed star and the spirit of ecstasy were nowhere as aspirational as they are now, after completing that journey.


Smart logo Redesign decisions

McDonald’s, Visa, Google, Domino’s, Pepsi didn’t have dramatic changes and the basic symbols remained the same and identifiable for their customers.


Apple had a dramatic change in their logo but that was before they had gone on their 10 year, 100 Million Dollars journey so the impact was minimal.

So the next time when you want to redesign you logo, think about it once again. Cosmetic change here and there are fine if the basic symbol remains identifiable but if you are planning to change it completely, be sure that you are ready for a 10 year journey and have budget of 100 Million dollars.