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Noone gives a Fuck

Posted by Navin Harish - No Comments

Will the people get the message? is the question we ask ourselves after creating something we are proud of. Then we play it safe and make it simpler/more obvious so “more” people will be able to get the message. But guess what? The “more” people we target are not interested anyway. A small post by Seth Godin worth a read.

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Thinking of redesigning your logo?

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“It takes 100 Million dollars and 10 years to associate a symbol with a company.” This is what Steve Jobs said while recounting his experience of getting a logo designed for next computers.

jobs

“It takes 100 Million dollars and 10 years to associate a symbol with a company.”
-Steve Jobs

All the great logos we see have been through that journey which is why they seem so great, the Nike swoosh, the Adidas’ flower, Mercedes’ three pointed star and the spirit of ecstasy were nowhere as aspirational as they are now, after completing that journey.

logo-redesign

Smart logo Redesign decisions

McDonald’s, Visa, Google, Domino’s, Pepsi didn’t have dramatic changes and the basic symbols remained the same and identifiable for their customers.

apple-logo-redesign

Apple had a dramatic change in their logo but that was before they had gone on their 10 year, 100 Million Dollars journey so the impact was minimal.

So the next time when you want to redesign you logo, think about it once again. Cosmetic change here and there are fine if the basic symbol remains identifiable but if you are planning to change it completely, be sure that you are ready for a 10 year journey and have budget of 100 Million dollars.

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Got Options?

Posted by Navin Harish - No Comments

Steve Jobs’ claim to fame is making memorable products and Paul Rand’s claim to fame is making memorable logos. So what happens when they meet?

Steve Jobs: We want to make a logo for our new company “Next”. Can you work on it and show me some options?
Paul Rand: No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.

Solving problems, not creating options

I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.

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Leonardo DeCaprio to make movie on Volkswagen diesel scandal

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leonardo-dicaprio

It is impossible not to sympathies with criminals like Frank Abagnale and Jordan Belfort when they are portrayed by Leonardo DiCaprio. Instead of seeing what an assholes those characters were we leave the cinema feeling sorry for Jordan Belfort because he lost all he had, even if that “all he had” was made by conning an average person.

Now Leonardo is making a movie on Volkswagen scam. I hope I will not leave the cinema feeling sorry for Volkswagen and Martin Winterkorn.

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Facebook got a new logo

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Facebook redesigns his logo. The old one is replaced by a new one that doesn’t look all that different from the old one. This is for a company that doesn’t even use its logo on its website.

New and Old Facebook Logos

“This new logo may look pretty similar to the average person, but it is regarded as a rather dramatic change to the typography-trained eye.”

It’s like me not noticing that my wife got a haircut. I sincerely hope Facebook won’t be mad at me for not noticing the change in the logo.

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So who are queuing up to buy iPhone 6?

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Human Nature dictates that we can’t stay excited over anything over a prolonged period. If we could, we would still be queuing up outside bakeries to buy sliced bread. What was new yesterday is taken for granted today.

iPhone had fans sleeping outside the store waiting for them to open on the day it was launched but this kind of anticipation doesn’t last long and experiencing a 6th edition of it is a little to much to expect.

Check out the video below and you will see that people queuing up are not iPhone enthusiasts, they are black marketers. They all are Chinese and most of them don’t even speak English. Also you will notice that none of them seems to be using a iPhone presently.

Check out this video.

Human Nature dictates that we can’t stay excited over anything over a prolonged period. If we could, we would still be queuing up outside bakeries to buy sliced bread.

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The questions are all wrong

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Watercolour of Narendra Modi

When a PM is live on national television, I guess the risk most people are willing to take is to appear shallow and witless and not being a career threatening wrong.

After his Teacher’s Day session with the kids Narendra Modi observed that the questions asked by the kids were beyond their age. Not mature for their age but I guess not relevant for their age. I guess what he was trying to say was that it was painfully obvious that the questions were not kids’ questions, they were prompted to ask them.

When a PM is live on national television, I guess the risk most people are willing to take is to appear shallow and witless and not being a career threatening wrong.

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Achchai ki chamak ya paise ki khanak

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I have not seen this silver coated elaichi in any grocery shop, I have not known anyone who uses the silver coated elaichi in cooking or keep it in their kitchen and the only people who are even likely to try it are the smokers who don’t want the smell of cigarette on their breath.

Admit it Priyanka Chopra that this is nothing more than surrogate advertising for pan masala.

“Achchai ki chamak hoti hai par yeh aapne paise ki khanak sun kar kara hai.”

Achchai ki chamak hoti hai par yeh aapne paise ki khanak sun kar kara hai

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Aamir Khan – the new Jackal

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In the movie The Jackal, Bruce Willis who plays the title role of the assassin named Jackal asks for an exorbitant amount of money for killing the First Lady of United States. When the man giving the supari is mildly surprised he explains “After a job like this, I will have to disappear. Forever.”

If I do this movie, I will have to stop acting in movies

and I thought Dhoom 3 was the final movie of Uday Chopra.

I think Aamir Khan and the producers of Dhoom 3 also had a similar conversation “after acting in a movie like this, I will have to hang my acting shoes. Forever”

So any guess how much money Aamir charged for Dhoom3?

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Paying big money for someones else’s advertising

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Every marketer knows the importance of being unique and standing out yet each of them decide to follow the conventional path. For the first time in late 90s I saw the Pied Piper ad of Axe deodorant where they showed women falling over a man. Since then they have been using his very effectively. In the next 12 years or so, so many deodorants have been launched and they are, in insignificantly different ways, telling the story of Axe. Use our deodorant and women will chase you. By doing this, all the other brands are strengthening the branding of Axe. When I think of a deo where women are falling over, I think of Axe, no matter who has paid for that advertisement.

In an over crowded market of deos, the only other deo that I can think of is Fogg. I have not tried it, I don’t know how good it is but I know about it because of the common sense they have used in their advertising. Instead of treading the same old path used by everyone else, they have differentiated themselves as a deo that doesn’t use alcohol as a propellant and give you more sprays per can.

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