Posted by Navin Harish - 1 Comment
In the ongoing soccer world cup, if you watch a match between a strong team and a weak team, you are likely to notice the stark difference between the way they play. While the stronger team is content with scoring a goal and then just waste time by denying possession of ball to the other » Read More
Posted by Navin Harish - 3 Comments
The easiest way to explain what I am saying is to ask yourself if given the choice, would you for any reason, go for a lower paying job? If the answer is not an outright “No” you already understand the importance of long term gains. They are certainly worth sacrificing some short term benefits. The same » Read More
Posted by Navin Harish - 1 Comment
Look around you and you will see a lot of young, small companies are giving the larger, established ones a run. Maybe it is the youthful appeal of those companies that the 100 years old corporations lack, or maybe it is something deeper. If youth is what people want and if youth is what is beating » Read More
Posted by Navin Harish - 1 Comment
A post by Seth Godin covered the same topic. I wanted to share some examples with you. I was having a conversation with someone who said “A week after Tuborg, Kingfisher will also launch a cap like Tuborg. It took Kingfisher a little longer than a week but sure enough they launched Kingfisher Ultra with the » Read More
Posted by Navin Harish - 2 Comments
Would an bollywood extra get a leading role? Would you buy a pair of shoe made by the cobbler who sits outside your building? Would you ask the roadside vada-pao vendor to cater to your next party? The answer to all the above questions is “unlikely”. Perception is more real than reality and although the people mentioned » Read More
Posted by Navin Harish - No Comments
What do you prefer, a one night stand or a long term relationship? In the 90s people believed that you get an idea, you take it to a Venture Capitalist, get funding and start an online enterprise and then somehow the money would just shower. This assumption proved to be wrong for most people. For a » Read More
Posted by Navin Harish - No Comments
Faulty gas pedals has prompted Toyota to recall more cars than it sold it in 2009. Toyota claims the Indian units are not affected. Surprising. Why is that when a company recalls a product, be it a car, food, appliances or anything else, they never really have to recall it in India. I don’t recall the last » Read More
Posted by Navin Harish - No Comments
Marketing and Research companies have quite a few yardsticks to measure the brand equity of a company. I have a very simple way of measuring the brand equity of a company – how many mistakes you allow a company to make before dumping it. Apple did things right mostly till the time they decided to launch the » Read More