Posted by Navin Harish - No Comments
I was surprised to find this ad in the HT City of Hindustan Times. Tobacco and alcohol companies have always taken the route of indirect advertising by advertising anything ranging from soda to bottled water t Music CDs. The CAN DO SPIRIT if Teacher’s is more powerful rule of CAN’T ADVERTISE rule of government. » Read More
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There are times and there are things for which you are willing to play more than they are worth. May be what they are worth is a wrong statement, what they cost to make is right. There are things for which you are willing to pay substantially more than the cost of production. So » Read More
Posted by Navin Harish - No Comments
One of the aspects of big corporation entering the market and killing off the small business is the faceless attitude. I prefer to buy from small retailers, someone who has a direct interest in the business because that is where you get the best service. Big corporations are usually staffed with zombies who have no interest in » Read More
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You can go for exclusivity and quality and make a lot of money. Apple is a good example. You can also go for quantity and still make a lot of money. Microsoft is an excellent example. However you can’t aim for both and be successful. Choose one and stick to it. Happy birthday Steve Jobs Read More
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Last evening on my way home, I stopped at a newly opened store of Easy day. The customary greeting at the checkout counter caught my attention “Have an easy day”. How convenient is it to have a greeting built in your brand name. Read More
Posted by Navin Harish - No Comments
a broadband connection was denied. I asked Airtel to give me a broadband connections and they have been ultra quick in their response. One guy was at my home half an hour after I made the call to collect the initial payment, a cabling guy dropped in next day. The guy who was supposed to connect » Read More
Posted by Navin Harish - 4 Comments
One of the best ways to make a luxury brand desirable is to make it exclusive. People want things that are out of the reach of most people. A Mercedes-Benz SLS AMG – this is exclusive, a credit card for which telemarketers keep pestering you is not The other end of the spectrum is things that rely » Read More
Posted by Navin Harish - 1 Comment
In the ongoing soccer world cup, if you watch a match between a strong team and a weak team, you are likely to notice the stark difference between the way they play. While the stronger team is content with scoring a goal and then just waste time by denying possession of ball to the other » Read More
Posted by Navin Harish - 3 Comments
The easiest way to explain what I am saying is to ask yourself if given the choice, would you for any reason, go for a lower paying job? If the answer is not an outright “No” you already understand the importance of long term gains. They are certainly worth sacrificing some short term benefits. The same » Read More
Posted by Navin Harish - 1 Comment
Look around you and you will see a lot of young, small companies are giving the larger, established ones a run. Maybe it is the youthful appeal of those companies that the 100 years old corporations lack, or maybe it is something deeper. If youth is what people want and if youth is what is beating » Read More