http://navinharish.org/mentalfloss ALl of this and some of that Thu, 02 Feb 2012 05:00:16 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://navinharish.org/mentalfloss/2011/06/all-i-had-to-do-was-ask-for-refund/ http://navinharish.org/mentalfloss/2011/06/all-i-had-to-do-was-ask-for-refund/#comments Tue, 28 Jun 2011 07:08:10 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=383 One of the aspects of big corporation entering the market and killing off the small business is the faceless attitude. I prefer to buy from small retailers, someone who has a direct interest in the business because that is where you get the best service. Big corporations are usually staffed with zombies who have no interest in [...]]]> http://navinharish.org/mentalfloss/2011/06/all-i-had-to-do-was-ask-for-refund/feed/ 0 http://navinharish.org/mentalfloss/2011/02/exclusive-or-mass-not-both/ http://navinharish.org/mentalfloss/2011/02/exclusive-or-mass-not-both/#comments Thu, 24 Feb 2011 05:53:30 +0000 Navin Harish http://navinharish.org/mentalfloss/2011/02/exclusive-or-mass-not-both/ You can go for exclusivity and quality and make a lot of money. Apple is a good example. You can also go for quantity and still make a lot of money. Microsoft is an excellent example. However you can’t aim for both and be successful. Choose one and stick to it. Happy birthday Steve Jobs ]]> http://navinharish.org/mentalfloss/2011/02/exclusive-or-mass-not-both/feed/ 0 http://navinharish.org/mentalfloss/2010/11/have-an-easy-day-a-greeting-built-in-a-brand-name/ http://navinharish.org/mentalfloss/2010/11/have-an-easy-day-a-greeting-built-in-a-brand-name/#comments Tue, 02 Nov 2010 06:27:28 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=290 Last evening on my way home, I stopped at a newly opened store of Easy day. The customary greeting at the checkout counter caught my attention “Have an easy day”. How convenient is it to have a greeting built in your brand name. ]]> http://navinharish.org/mentalfloss/2010/11/have-an-easy-day-a-greeting-built-in-a-brand-name/feed/ 0 http://navinharish.org/mentalfloss/2010/10/for-the-want-of-an-empty-slot/ http://navinharish.org/mentalfloss/2010/10/for-the-want-of-an-empty-slot/#comments Tue, 19 Oct 2010 07:12:04 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=272 a broadband connection was denied. I asked Airtel to give me a broadband connections and they have been ultra quick in their response. One guy was at my home half an hour after I made the call to collect the initial payment, a cabling guy dropped in next day. The guy who was supposed to connect [...]]]> http://navinharish.org/mentalfloss/2010/10/for-the-want-of-an-empty-slot/feed/ 0 http://navinharish.org/mentalfloss/2010/10/an-exclusive-deal-for-everyone/ http://navinharish.org/mentalfloss/2010/10/an-exclusive-deal-for-everyone/#comments Mon, 11 Oct 2010 06:45:06 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=243 One of the best ways to make a luxury brand desirable is to make it exclusive. People want things that are out of the reach of most people. A Mercedes-Benz SLS AMG – this is exclusive, a credit card for which telemarketers keep pestering you is not The other end of the spectrum is things that rely [...]]]> http://navinharish.org/mentalfloss/2010/10/an-exclusive-deal-for-everyone/feed/ 4 http://navinharish.org/mentalfloss/2010/06/mine-is-smaller-than-yours/ http://navinharish.org/mentalfloss/2010/06/mine-is-smaller-than-yours/#comments Wed, 16 Jun 2010 04:52:10 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=206 In the ongoing soccer world cup, if you watch a match between a strong team and a weak team, you are likely to notice the stark difference between the way they play. While the stronger team is content with scoring a goal and then just waste time by denying possession of ball to the other [...]]]> http://navinharish.org/mentalfloss/2010/06/mine-is-smaller-than-yours/feed/ 1 http://navinharish.org/mentalfloss/2010/03/can-you-brand-custodian-see-beyond-the-next-quarter/ http://navinharish.org/mentalfloss/2010/03/can-you-brand-custodian-see-beyond-the-next-quarter/#comments Sat, 06 Mar 2010 04:36:57 +0000 Navin Harish http://navinharish.org/mentalfloss/2010/03/can-you-brand-custodian-see-beyond-the-next-quarter/ The easiest way to explain what I am saying is to ask yourself if given the choice, would you for any reason, go for a lower paying job? If the answer is not an outright “No” you already understand the importance of long term gains. They are certainly worth sacrificing some short term benefits. The same [...]]]> http://navinharish.org/mentalfloss/2010/03/can-you-brand-custodian-see-beyond-the-next-quarter/feed/ 3 http://navinharish.org/mentalfloss/2010/03/wow-you-look-10-years-younger/ http://navinharish.org/mentalfloss/2010/03/wow-you-look-10-years-younger/#comments Wed, 03 Mar 2010 10:23:53 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=93 Look around you and you will see a lot of young, small companies are giving the larger, established ones a run. Maybe it is the youthful appeal of those companies that the 100 years old corporations lack, or maybe it is something deeper. If youth is what people want and if youth is what is beating [...]]]> http://navinharish.org/mentalfloss/2010/03/wow-you-look-10-years-younger/feed/ 1 http://navinharish.org/mentalfloss/2010/02/the-bare-minimum/ http://navinharish.org/mentalfloss/2010/02/the-bare-minimum/#comments Mon, 15 Feb 2010 04:43:28 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=48 A post by Seth Godin covered the same topic. I wanted to share some examples with you. I was having a conversation with someone who said “A week after Tuborg, Kingfisher will also launch a cap like Tuborg. It took Kingfisher a little longer than a week but sure enough they launched Kingfisher Ultra with the [...]]]> http://navinharish.org/mentalfloss/2010/02/the-bare-minimum/feed/ 1 http://navinharish.org/mentalfloss/2010/02/are-you-focused/ http://navinharish.org/mentalfloss/2010/02/are-you-focused/#comments Fri, 12 Feb 2010 13:32:59 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=43 Would an bollywood extra get a leading role? Would you buy a pair of shoe made by the cobbler who sits outside your building? Would you ask the roadside vada-pao vendor to cater to your next party? The answer to all the above questions is “unlikely”. Perception is more real than reality and although the people mentioned [...]]]> http://navinharish.org/mentalfloss/2010/02/are-you-focused/feed/ 2