Posted by Navin Harish - 1 Comment
A post by Seth Godin covered the same topic. I wanted to share some examples with you. I was having a conversation with someone who said “A week after Tuborg, Kingfisher will also launch a cap like Tuborg. It took Kingfisher a little longer than a week but sure enough they launched Kingfisher Ultra with the » Read More
Posted by Navin Harish - 2 Comments
Would an bollywood extra get a leading role? Would you buy a pair of shoe made by the cobbler who sits outside your building? Would you ask the roadside vada-pao vendor to cater to your next party? The answer to all the above questions is “unlikely”. Perception is more real than reality and although the people mentioned » Read More
Posted by Navin Harish - No Comments
What do you prefer, a one night stand or a long term relationship? In the 90s people believed that you get an idea, you take it to a Venture Capitalist, get funding and start an online enterprise and then somehow the money would just shower. This assumption proved to be wrong for most people. For a » Read More
Posted by Navin Harish - No Comments
Faulty gas pedals has prompted Toyota to recall more cars than it sold it in 2009. Toyota claims the Indian units are not affected. Surprising. Why is that when a company recalls a product, be it a car, food, appliances or anything else, they never really have to recall it in India. I don’t recall the last » Read More
Posted by Navin Harish - No Comments
Marketing and Research companies have quite a few yardsticks to measure the brand equity of a company. I have a very simple way of measuring the brand equity of a company – how many mistakes you allow a company to make before dumping it. Apple did things right mostly till the time they decided to launch the » Read More