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Thinking of redesigning your logo?

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“It takes 100 Million dollars and 10 years to associate a symbol with a company.” This is what Steve Jobs said while recounting his experience of getting a logo designed for next computers.

jobs

“It takes 100 Million dollars and 10 years to associate a symbol with a company.”
-Steve Jobs

All the great logos we see have been through that journey which is why they seem so great, the Nike swoosh, the Adidas’ flower, Mercedes’ three pointed star and the spirit of ecstasy were nowhere as aspirational as they are now, after completing that journey.

logo-redesign

Smart logo Redesign decisions

McDonald’s, Visa, Google, Domino’s, Pepsi didn’t have dramatic changes and the basic symbols remained the same and identifiable for their customers.

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Apple had a dramatic change in their logo but that was before they had gone on their 10 year, 100 Million Dollars journey so the impact was minimal.

So the next time when you want to redesign you logo, think about it once again. Cosmetic change here and there are fine if the basic symbol remains identifiable but if you are planning to change it completely, be sure that you are ready for a 10 year journey and have budget of 100 Million dollars.

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RIP Gene Wilder

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RIP Gene WIlder

In 2005 when the movie Charlie and the Chocolate Factory came out, I was discussing with Rohan “There was a movie earlier as well. It was called Willie Wonka and the Chocolate Factory”. He had not heard of it so he asked me if it was good. “I have only seen bits and and pieces of it. It has the same guy who was in See no Evil, Hear no Evil and the Woman in Red” I told him, unable to recall Gene Wilder’s name. “Oh! he sounds like the actor who will be perfect for the role.” said Rohan with a laugh.

I enjoyed watching your movies Gene, may you rest in peace.

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Drawing Robert De Niro – Step by Step

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Some people deride the way I make portraits as not being truly “artistic” but I think breaking down the large drawing in smaller chunks is only practical. Using a grid may seem more like mechanical drawing than art but it gets the job done.

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Step 1

I start with a grid on the source picture. Twenty years ago I used to do this by hand but now Photoshop and a printer did the job. An advantage is if I lose the source picture halfway through, I can always print another one with exactly the same grid.

Step 2

Second step is to draw a larger grid on the paper where I am going to make this drawing. A little planning in the scale helps you utilize your canvas properly. As you can see, I didn’t do that planning and ended up with a smaller drawing than I wanted.

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Step 3

Third step is to get the outline in place. I draw the basic face and also mark some other areas like the areas which I need to shade.

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Step 4

Fourth step is in filling up the details. Here I have to be careful with my grid. It is still required to get position right for some elements and at the same time needs to be erased before I start shading. What you ease and when you erase is the key.

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Staedtler pencils costs about 10 more than a Camlin or an Apsara pencil but it is worth every penny of it. I have used a 2B and a 6B pencil here and the good thing about these pencils is that unlike Apsara and Camlin their lead doesn’t break easily and they don’t smudge. Koh-i-noor used to make good pencils too but I guess they are not around anymore (I am talking about India company run by V Perumal Chetty, not the international Koh-i-noor which is still operational)

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Facebook got a new logo

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Facebook redesigns his logo. The old one is replaced by a new one that doesn’t look all that different from the old one. This is for a company that doesn’t even use its logo on its website.

New and Old Facebook Logos

“This new logo may look pretty similar to the average person, but it is regarded as a rather dramatic change to the typography-trained eye.”

It’s like me not noticing that my wife got a haircut. I sincerely hope Facebook won’t be mad at me for not noticing the change in the logo.

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Simplify, but don’t over-simplify

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one-tooth-icon

The current trend of flat icons tends to simplify things which is good because it makes it easier to identify things, especially at smaller sizes. This icon, however, is an exception. The simplification of just having one box for a date and two holes at top makes it look like a man with a one tooth smile. Doesn’t it?

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Be Bold. Be Stupid

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Kevin Smith

“Don’t be afraid to do weird stuff. Be bold. Be stupid, if you have to: so long as you don’t hurt anybody, what’s it matter how dopey your dream is? Some folks will try to shame you for trying something outside the norm; the only shame is in not trying to accomplish your dreams.”
-Kevin Smith

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“True Creation is a Solitary Act”

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A Solitary Act

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How in the Hell… – a quote by Charles Bukowski

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Charles Bukiwski

“How in the hell could a man enjoy being awakened at 8:30 a.m. by an alarm clock, leap out of bed, dress, force-feed, shit, piss, brush teeth and hair, and fight traffic to get to a place where essentially you made lots of money for somebody else and were asked to be grateful for the opportunity to do so? ”

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I want this client servicing guy in my team

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This is what I think of when I see this ad. I mean who want a smooth talking guy like this who can sell this ad for houses to a builder which has what, a car? Look at the ad and count what is wrong with it. It is an ad for a house but looks like a car, it says no EMI but obviously mentions the EMI for the car which by the way looks like the price of the car.

poor-advertising

If this ad can be sold to a builder for selling houses, this can be sold to anyone selling anything on monthly installments.

If this ad can be sold to a builder for selling houses, this can be sold to anyone selling anything on monthly installments.

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Nano Mein Barda Chaaye

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nano-mein-badra

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