27th February, 2011

Don’t force it

Posted by Navin Harish - No Comments

The four “P”s of management. The 6 “D”s of success. I am sure you would be seeing things like this on a regular basis. Do they make sense. To me they are a lot of words forced strung together. The latest examples I can think of is the “Tigre” biscuits where they used the name » Read More

22nd February, 2010

Degrees of Separation and Empowerment

Posted by Navin Harish - 2 Comments

In Ogilvy on Advertising David Ogilvy talks about the time when he had gone to present an ad to a client. The client liked it and called his junior to take a look at it as well. While looking at the ad, he took out his pen, obviously to make a change but even before » Read More