Posted by Navin Harish - No Comments
The preferred size of a mobile phone in the late nineties in India was big. What is the point of having a mobile phone if you can’t show it off? If you are paying 40 bucks for a call, you better do it in full public view. As mobile went mass, the size also got » Read More
Posted by Navin Harish - No Comments
Last evening on my way home, I stopped at a newly opened store of Easy day. The customary greeting at the checkout counter caught my attention “Have an easy day”. How convenient is it to have a greeting built in your brand name. Read More
Posted by Navin Harish - No Comments
I just realized that the prison runs a BPO unit or is planning to start one very soon. This has made me a more cautious about the way I speak to telemarketers. Even now when I get such calls, I try to be as polite as possible and even address the caller as “sir” or » Read More
Posted by Navin Harish - 2 Comments
In his latest book Linchpin, Seth Godin tells us that the jobs where we get paid to just turn up are gone. Those jobs are being fast replaced by jobs where you have to be a Linchpin, in his words, you become indispensable. When I think about it, those new jobs demolish a lot more » Read More
Posted by Navin Harish - No Comments
a broadband connection was denied. I asked Airtel to give me a broadband connections and they have been ultra quick in their response. One guy was at my home half an hour after I made the call to collect the initial payment, a cabling guy dropped in next day. The guy who was supposed to connect » Read More
Posted by Navin Harish - No Comments
The objective of having a blog was to express yourself. However there is little point in expressing yourself if you don’t have an audience. It is very difficult to have a readership and get people to come to your blog. However it is very easy to take your blog to where people are. Facebook and Twitter » Read More
Posted by Navin Harish - No Comments
Recently concluded Commonwealth Games 2010 in Delhi are a very good example of how short public memory is. The games are over and everyone is raving about them and how India has done well in games and I am sure there will be no further discussion about corruption and the swindled money. You know it » Read More
Posted by Navin Harish - 4 Comments
One of the best ways to make a luxury brand desirable is to make it exclusive. People want things that are out of the reach of most people. A Mercedes-Benz SLS AMG – this is exclusive, a credit card for which telemarketers keep pestering you is not The other end of the spectrum is things that rely » Read More
Posted by Navin Harish - No Comments
The advise I always heard was “underpromise and overdeliver”. This certainly is not following the same advise. A 5yrs PHP programmer getting 15lacs… or maybe I am grossly underpaid. Read More
Posted by Navin Harish - 4 Comments
Found this image in a presentation on Slide Share. What do you say you are? Read More