Posted by Navin Harish - No Comments
One of the aspects of big corporation entering the market and killing off the small business is the faceless attitude. I prefer to buy from small retailers, someone who has a direct interest in the business because that is where you get the best service. Big corporations are usually staffed with zombies who have no interest in » Read More
Posted by Navin Harish - 3 Comments
In a market driven by demand and supply one thing that seems to defy the economic principles is alcohol. Johnny Walker Black Label, Chivas Regal are both 12 years old. There are countless others who claim to be certain age. When I think about this, I am amazed by how companies are consistently able to » Read More
Posted by Navin Harish - No Comments
I will judge you by how good you make me look if you are providing me a service. It is unfortunate that you have to perform 100% to make me look average and any performace less than that will make me look bad. This is something the data and voice companies need to understand. Currently » Read More
Posted by Navin Harish - No Comments
a broadband connection was denied. I asked Airtel to give me a broadband connections and they have been ultra quick in their response. One guy was at my home half an hour after I made the call to collect the initial payment, a cabling guy dropped in next day. The guy who was supposed to connect » Read More
Posted by Navin Harish - 2 Comments
Sometime the client or the client services people suggest things which are, for the lack of a better word, stupid. Now this is not because they are idiots, it because they think the customer is an idiot. Making things simpler for your users in helping them, assuming they are morons who can’t tell their arse from » Read More
Posted by Navin Harish - 4 Comments
One of the best ways to make a luxury brand desirable is to make it exclusive. People want things that are out of the reach of most people. A Mercedes-Benz SLS AMG – this is exclusive, a credit card for which telemarketers keep pestering you is not The other end of the spectrum is things that rely » Read More
Posted by Navin Harish - 1 Comment
In the ongoing soccer world cup, if you watch a match between a strong team and a weak team, you are likely to notice the stark difference between the way they play. While the stronger team is content with scoring a goal and then just waste time by denying possession of ball to the other » Read More
Posted by Navin Harish - 1 Comment
If the USP of your business is lowest price, you can be assured that sooner or later someone will challenge your position. The IT, Telecom and a lot of other businesses are flourishing in India because we are able to do it much cheaper, not essentially better. One of the biggest requirements for these jobs is » Read More
Posted by Navin Harish - 1 Comment
A post by Seth Godin covered the same topic. I wanted to share some examples with you. I was having a conversation with someone who said “A week after Tuborg, Kingfisher will also launch a cap like Tuborg. It took Kingfisher a little longer than a week but sure enough they launched Kingfisher Ultra with the » Read More
Posted by Navin Harish - 2 Comments
Would an bollywood extra get a leading role? Would you buy a pair of shoe made by the cobbler who sits outside your building? Would you ask the roadside vada-pao vendor to cater to your next party? The answer to all the above questions is “unlikely”. Perception is more real than reality and although the people mentioned » Read More