Exclusive or mass. Not both

Posted by Navin Harish - No Comments

You can go for exclusivity and quality and make a lot of money. Apple is a good example. You can also go for quantity and still make a lot of money. Microsoft is an excellent example. However you can’t aim for both and be successful. Choose one and stick to it. Happy birthday Steve Jobs Read More

No one can beat you when you are you

Posted by Navin Harish - No Comments

It is a very competitive world there and for anything you can do well, there are people out there who can do it better than you. The only thing where you are unbeatable is being yourself. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is » Read More

An exclusive deal… for everyone

Posted by Navin Harish - 4 Comments

One of the best ways to make a luxury brand desirable is to make it exclusive. People want things that are out of the reach of most people. A Mercedes-Benz SLS AMG – this is exclusive, a credit card for which telemarketers keep pestering you is not The other end of the spectrum is things that rely » Read More

Perception is more real than reality

Posted by Navin Harish - 2 Comments

“Sex appeal is 50% what you have and 50% what others think you have.” Sorry for using this quote (once) again but this so accurately states the truth that I can’t help it. What do you tell a stuntman who has a heavy accent, a little hard to understand? “You are rejected, the way you speak, we » Read More

Mine is smaller than yours

Posted by Navin Harish - 1 Comment

In the ongoing soccer world cup, if you watch a match between a strong team and a weak team, you are likely to notice the stark difference between the way they play. While the stronger team is content with scoring a goal and then just waste time by denying possession of ball to the other » Read More

Can your brand custodian see beyond the next quarter?

Posted by Navin Harish - 3 Comments

The easiest way to explain what I am saying is to ask yourself if given the choice, would you for any reason, go for a lower paying job? If the answer is not an outright “No” you already understand the importance of long term gains. They are certainly worth sacrificing some short term benefits. The same » Read More

If you have the cost advantage, you don’t really have an advantage

Posted by Navin Harish - 1 Comment

If the USP of your business is lowest price, you can be assured that sooner or later someone will challenge your position. The IT, Telecom and a lot of other businesses are flourishing in India because we are able to do it much cheaper, not essentially better. One of the biggest requirements for these jobs is » Read More

Wow! You look 10 years younger

Posted by Navin Harish - 1 Comment

Look around you and you will see a lot of young, small companies are giving the larger, established ones a run. Maybe it is the youthful appeal of those companies that the 100 years old corporations lack, or maybe it is something deeper. If youth is what people want and if youth is what is beating » Read More