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Raees

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While they may claim it is not based on any person living or dead, we all know that the story is about a bootlegger named Abdul Latif, who apart from being a bootlegger was wanted for murder and was a suspect in the 1993 Bombay bomb blasts.

With Shahrukh Khan is the lead in a story told from his perspective, it’s hardly surprising when people sympathize with him instead of an honest cop who is “trying to disrupt his business.”

Same with Leonardo who has glorified two scumbags and maybe on his way to do it for a third time.

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Thinking of redesigning your logo?

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“It takes 100 Million dollars and 10 years to associate a symbol with a company.” This is what Steve Jobs said while recounting his experience of getting a logo designed for next computers.

jobs

“It takes 100 Million dollars and 10 years to associate a symbol with a company.”
-Steve Jobs

All the great logos we see have been through that journey which is why they seem so great, the Nike swoosh, the Adidas’ flower, Mercedes’ three pointed star and the spirit of ecstasy were nowhere as aspirational as they are now, after completing that journey.

logo-redesign

Smart logo Redesign decisions

McDonald’s, Visa, Google, Domino’s, Pepsi didn’t have dramatic changes and the basic symbols remained the same and identifiable for their customers.

apple-logo-redesign

Apple had a dramatic change in their logo but that was before they had gone on their 10 year, 100 Million Dollars journey so the impact was minimal.

So the next time when you want to redesign you logo, think about it once again. Cosmetic change here and there are fine if the basic symbol remains identifiable but if you are planning to change it completely, be sure that you are ready for a 10 year journey and have budget of 100 Million dollars.

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Leonardo DeCaprio to make movie on Volkswagen diesel scandal

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leonardo-dicaprio

It is impossible not to sympathies with criminals like Frank Abagnale and Jordan Belfort when they are portrayed by Leonardo DiCaprio. Instead of seeing what an assholes those characters were we leave the cinema feeling sorry for Jordan Belfort because he lost all he had, even if that “all he had” was made by conning an average person.

Now Leonardo is making a movie on Volkswagen scam. I hope I will not leave the cinema feeling sorry for Volkswagen and Martin Winterkorn.

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Emulating success

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Will wearing a black turtle neck along with a Levi’s jean and New Balance sneakers make me a genius and super successful? It should because that is what Steve Jobs used to wear.

A favorable impression will help me a lot more than it will help Mark or Steve

You know what I Think? Lose that turtle neck

Should I start wearing a generic grey t-shirt with jeans? That is what Mark Zuckerberg also wears. Mark wears what he wears because he is the founder and owner of the biggest social network and has a million things on his mind. He doesn’t want to spend his time deciding what to wear and what to eat and it helps that doesn’t have to worry about making a favorable impression. On the other hand, most of us don’t have the same time constraints and neither is our brain preoccupied with a million things and it would serve me well if I spend a little time in deciding what should I wear because a favorable impression will help me a lot more than it will help Mark or Steve.

I don't have to impress people. People try to impress me.

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Facebook got a new logo

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Facebook redesigns his logo. The old one is replaced by a new one that doesn’t look all that different from the old one. This is for a company that doesn’t even use its logo on its website.

New and Old Facebook Logos

“This new logo may look pretty similar to the average person, but it is regarded as a rather dramatic change to the typography-trained eye.”

It’s like me not noticing that my wife got a haircut. I sincerely hope Facebook won’t be mad at me for not noticing the change in the logo.

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So who are queuing up to buy iPhone 6?

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Human Nature dictates that we can’t stay excited over anything over a prolonged period. If we could, we would still be queuing up outside bakeries to buy sliced bread. What was new yesterday is taken for granted today.

iPhone had fans sleeping outside the store waiting for them to open on the day it was launched but this kind of anticipation doesn’t last long and experiencing a 6th edition of it is a little to much to expect.

Check out the video below and you will see that people queuing up are not iPhone enthusiasts, they are black marketers. They all are Chinese and most of them don’t even speak English. Also you will notice that none of them seems to be using a iPhone presently.

Check out this video.

Human Nature dictates that we can’t stay excited over anything over a prolonged period. If we could, we would still be queuing up outside bakeries to buy sliced bread.

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Itchy trigger fingers

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I am not able to recall the name of the movie in which a sniper who returned from a war without doing much returns home and takes his rifle and kills people randomly. I can’t remember the name because there have been a lot of characters in Hollywood movies like this.

Now the Russians have taken it to the next level – people in charge of anti-aircraft guns getting itchy fingers. They first blew up a Korean plane in 1983 and now a Malaysian plane and just like last time, their initial response if “What plane, I didn’t do it”.

Watercolour of Narendra Modi

So what were they doing, conducting a trial run to check the ammo and the aim by blowing up a plane till Modi’s flight passes through. Guys, Get a life

An entire generation of soldiers who have not been to war were anticipating to get some action due to the Ukraine problem but that also seemed to fizzle. “Man I can’t take this anymore. I have spent ten years perfecting myself in the art of shooting down planes and I still have not fired a single shot at a plane” No wonder he goes out and blows up a passenger plane.

And while all this is happening, there are people cooking up controversy stories by pointing out that Modi’s plane was on the same path, 55 minutes behind the plane that was blown up. So what were they doing, conducting a trial run to check the ammo and the aim by blowing up a plane till Modi’s flight passes through. Guys, Get a life

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Achchai ki chamak ya paise ki khanak

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I have not seen this silver coated elaichi in any grocery shop, I have not known anyone who uses the silver coated elaichi in cooking or keep it in their kitchen and the only people who are even likely to try it are the smokers who don’t want the smell of cigarette on their breath.

Admit it Priyanka Chopra that this is nothing more than surrogate advertising for pan masala.

“Achchai ki chamak hoti hai par yeh aapne paise ki khanak sun kar kara hai.”

Achchai ki chamak hoti hai par yeh aapne paise ki khanak sun kar kara hai

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Paying big money for someones else’s advertising

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Every marketer knows the importance of being unique and standing out yet each of them decide to follow the conventional path. For the first time in late 90s I saw the Pied Piper ad of Axe deodorant where they showed women falling over a man. Since then they have been using his very effectively. In the next 12 years or so, so many deodorants have been launched and they are, in insignificantly different ways, telling the story of Axe. Use our deodorant and women will chase you. By doing this, all the other brands are strengthening the branding of Axe. When I think of a deo where women are falling over, I think of Axe, no matter who has paid for that advertisement.

In an over crowded market of deos, the only other deo that I can think of is Fogg. I have not tried it, I don’t know how good it is but I know about it because of the common sense they have used in their advertising. Instead of treading the same old path used by everyone else, they have differentiated themselves as a deo that doesn’t use alcohol as a propellant and give you more sprays per can.

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Robbin’ Hoods

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The idea is to please more people than you piss off.

One ran the biggest dope scandal in the history of sports. Destroyed the credibility and careers of a lot of people and won not just one or two but seven championships by cheating.

The second cheated his employers and stakeholder in particular and investors in general.

Inspite of this, they are not running short of supporters.

Lance Armstrong still has as many people still supporting him as people against him because of his initiative in helping people suffering from cancer. Rajat Gupta has Bill Gates and Kofi Anna writing to judges to be lenient to him because of charitable work he has been doing.

The idea is to please more people than you piss off.

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