Posted by Navin Harish - No Comments
Before you answer this question, I want you to consider two facts. Our maid is having sleepless nights because of the rumors doing the rounds that people are turning to stones in their sleep. I was joking with my wife that maybe she should suggest our maid that during the night someone should stay awake in » Read More
Posted by Navin Harish - No Comments
I will judge you by how good you make me look if you are providing me a service. It is unfortunate that you have to perform 100% to make me look average and any performace less than that will make me look bad. This is something the data and voice companies need to understand. Currently » Read More
Posted by Navin Harish - No Comments
The preferred size of a mobile phone in the late nineties in India was big. What is the point of having a mobile phone if you can’t show it off? If you are paying 40 bucks for a call, you better do it in full public view. As mobile went mass, the size also got » Read More
Posted by Navin Harish - No Comments
The objective of having a blog was to express yourself. However there is little point in expressing yourself if you don’t have an audience. It is very difficult to have a readership and get people to come to your blog. However it is very easy to take your blog to where people are. Facebook and Twitter » Read More
Posted by Navin Harish - 2 Comments
Like everything else in life, the interactive work is available in varying quality. While it is easier to spot rotten apples before you make the purchase, it is not so easy to spot a poorly executed interactive project before even starting it. Quite a few times we have lost clients because the price quoted by us » Read More
Posted by Navin Harish - No Comments
Marketing and Research companies have quite a few yardsticks to measure the brand equity of a company. I have a very simple way of measuring the brand equity of a company – how many mistakes you allow a company to make before dumping it. Apple did things right mostly till the time they decided to launch the » Read More