9th February, 2010

Should you really be chasing that client?

Posted by Navin Harish - 2 Comments

Like everything else in life, the interactive work is available in varying quality. While it is easier to spot rotten apples before you make the purchase, it is not so easy to spot a poorly executed interactive project before even starting it. Quite a few times we have lost clients because the price quoted by us » Read More

6th February, 2010

How do YOU define Brand Equity?

Posted by Navin Harish - No Comments

Marketing and Research companies have quite a few yardsticks to measure the brand equity of a company. I have a very simple way of measuring the brand equity of a company – how many mistakes you allow a company to make before dumping it. Apple did things right mostly till the time they decided to launch the » Read More