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	<title>Mental Floss &#187; brand</title>
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		<title>Can your brand custodian see beyond the next quarter?</title>
		<link>http://navinharish.org/mentalfloss/2010/03/can-you-brand-custodian-see-beyond-the-next-quarter/</link>
		<comments>http://navinharish.org/mentalfloss/2010/03/can-you-brand-custodian-see-beyond-the-next-quarter/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 04:36:57 +0000</pubDate>
		<dc:creator>Navin Harish</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://navinharish.org/mentalfloss/2010/03/can-you-brand-custodian-see-beyond-the-next-quarter/</guid>
		<description><![CDATA[<a href="http://navinharish.org/mentalfloss/2010/03/can-you-brand-custodian-see-beyond-the-next-quarter/"><img align="left" hspace="5" width="150" height="150" src="http://navinharish.org/mentalfloss/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>The easiest way to explain what I am saying is to ask yourself if given the choice, would you for any reason, go for a lower paying job? If the answer is not an outright “No” you already understand the importance of long term gains. They are certainly worth sacrificing some short term benefits.
The same [...]]]></description>
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		<title>Are you focused?</title>
		<link>http://navinharish.org/mentalfloss/2010/02/are-you-focused/</link>
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		<pubDate>Fri, 12 Feb 2010 13:32:59 +0000</pubDate>
		<dc:creator>Navin Harish</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[flossing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[perception]]></category>

		<guid isPermaLink="false">http://navinharish.org/mentalfloss/?p=43</guid>
		<description><![CDATA[<a href="http://navinharish.org/mentalfloss/2010/02/are-you-focused/"><img align="left" hspace="5" width="150" height="150" src="http://navinharish.org/mentalfloss/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>Would an bollywood extra get a leading role?
Would you buy a pair of shoe made by the cobbler who sits outside your building? 
Would you ask the roadside vada-pao vendor to cater to your next party?
The answer to all the above questions is “unlikely”. Perception is more real than reality and although the people mentioned [...]]]></description>
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