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Open Happiness – and get obesity

Posted by Navin Harish - No Comments

Since when did sugar become synonymous with happiness? There was a time when cocaine was not a banned drug, it actually was an ingredient in Coca Cola and that is what gave it the name Coke. But that was when we didn’t know any better. We have, since then, banned cocaine and have removed it as an ingredient from cola. Sugar has been and is still used very liberally in our food and although it is not a dangerous drug like cocaine, consuming copious about of it, as in sweetened drinks like carbonated drinks and packaged fruit juices don’t so any wonders for our health either.

Sugar can’t be banned. We have not banned the production and sale of tobacco and alcohol but we have imposed a lot of other bans on it. It requires a license to sell it. People can consume it only after reaching a specific age. They can’t be consumed in public and so on.

With the kind of opposition we are seeing towards unhealthy food, are we also heading towards a future where sugar and oil have a status somewhat similar to tobacco and alcohol? We have banned cold drinks and fast foods from some schools, McDonald’s has been asked to stop targeting kids with advertising and toys in Happy meals. Maybe in future we will have sugar packets with warning that it can give you diabetes, hypertension, obesity and other diseases and maybe have gory pictures as on cigarette packs in some countries. What do you think?

With that being said, I’d like to support the statement of Coca Cola CEO that “It is wrong to blame one brand or one product category for health problems.” While sweetened drinks are a reason, they are not the only reason for all the health problem and I feel it is up to us to have more healthy food. Maybe we should cook more often and eat out less.

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Sachin promotes Pepsi. Coke promotes Sachin

Posted by Navin Harish - 2 Comments

As far as my knowledge goes, Sachin Tendulkar is the brand ambassador for Pepsi or was the brand ambassador of Pepsi for a very long time. This can of coke is a surprise as this celebrates the 100 centuries of Sachin Tendulkar.

A can of coke featuring Sachin Tendulkar

Good marketing strategy, you are leveraging the image and popularity of Sachin Tendulkar to sell your brand while maintaining you are “celebrating the heroic achievement of a national icon” by dedicating your cold drink can to the landmark.

Or maybe I am completely wrong and money has exchanged hands for Sachin to appear on the can.