22nd February, 2010

Degrees of Separation and Empowerment

Posted by Navin Harish - 2 Comments

In Ogilvy on Advertising David Ogilvy talks about the time when he had gone to present an ad to a client. The client liked it and called his junior to take a look at it as well. While looking at the ad, he took out his pen, obviously to make a change but even before » Read More