24th February, 2011

Exclusive or mass. Not both

Posted by Navin Harish - No Comments

You can go for exclusivity and quality and make a lot of money. Apple is a good example. You can also go for quantity and still make a lot of money. Microsoft is an excellent example. However you can’t aim for both and be successful. Choose one and stick to it. Happy birthday Steve Jobs Read More

11th October, 2010

An exclusive deal… for everyone

Posted by Navin Harish - 4 Comments

One of the best ways to make a luxury brand desirable is to make it exclusive. People want things that are out of the reach of most people. A Mercedes-Benz SLS AMG – this is exclusive, a credit card for which telemarketers keep pestering you is not The other end of the spectrum is things that rely » Read More