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Simplify, but don’t over-simplify

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The current trend of flat icons tends to simplify things which is good because it makes it easier to identify things, especially at smaller sizes. This icon, however, is an exception. The simplification of just having one box for a date and two holes at top makes it look like a man with a one tooth smile. Doesn’t it?

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Understanding context

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There have been jokes about how Google is like a wife or how your wife is like Google as they both have a tendency to offer suggestions even before you had a chance to complete what you are trying to say. While that may me ok and maybe even useful to the users, what I found while looking for a cremation ground in Delhi is anything but.

Google asking for reviews of a cremation ground!!!

Providing links to incite action maybe a good idea but doing it blindly for everything is idiotic.

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Mine is smaller than yours

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In the ongoing soccer world cup, if you watch a match between a strong team and a weak team, you are likely to notice the stark difference between the way they play. While the stronger team is content with scoring a goal and then just waste time by denying possession of ball to the other team, the weaker team is eager to take as many shot at the goal post even if there isn’t half a chance of scoring a goal and even if it means losing possession of the ball.

The same is the case with large and small companies. While is small company has nothing but possibilities, it has no problem in being aggressive and try to capture as much of competitors’ territory as it can. The large company on the other hand has worked hard to capture a market share and is now not interested in taking any more risks. It is too busy trying to retain its market share.

Of course there are bigger companies who are still challenging others but they are the exceptions, not the rule.

If we take the biggest example of our time, Google has grown into what it is from a very small company and it has been challenging competition whether it is Yahoo or Microsoft or anyone else. What future do you see for Google in the next 5-10 years? Do you see them still creating problems for the competition or do you see then on the other side where they are getting defensive about its large market share?

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