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Pockets deep enough to buy a tablet PC but not big enough to keep it

Posted by Navin Harish - No Comments

The preferred size of a mobile phone in the late nineties in India was big. What is the point of having a mobile phone if you can’t show it off? If you are paying 40 bucks for a call, you better do it in full public view. As mobile went mass, the size also got smaller.

Apple launched iPhone and after that the iPad – a tablet that can’t connect to net either through GPRS or USB. You have a great device which is useless if you want to access the internet if you are on the go, effectively creating a new market segment catered by no one. Samsung is trying to fill that void by launching its 7 inch tablet phone called Samsung Galaxy Tablet.

With tablet phones having screens as large as 7 inches coming, we will see ads for shirts saying “With an extra pocket to fit a tablet phone – fits most tablet phones including Samsung and Dell.”

Now I have a big screen device that I can use to access net when on the move. The problem is where the hell do I keep it when on the move? It won’t fit in any of my pockets and if I carry it in my hand, I am sure to drop it at least once a day.

Maybe a new market segment has been created in the garment industry as well. Now we can expect to see ads of shirts and trousers saying “With an extra pocket to fit a tablet phone – fits most tablet phones including Samsung and Dell.”

And don’t forget how convenient it will be for people who hold their phones like walkie-talkie, with its size, finally they will be able to hold their phone in one place.

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How do YOU define Brand Equity?

Posted by Navin Harish - No Comments

Marketing and Research companies have quite a few yardsticks to measure the brand equity of a company.

I have a very simple way of measuring the brand equity of a company – how many mistakes you allow a company to make before dumping it.

Apple did things right mostly till the time they decided to launch the iPhone bundled with AT&T. Microsoft had to face a lawsuit for bundling Internet Explorer with Windows. It was criticized by almost anyone who walks on two feet but when Apple did the same things there were only a muted protest and that too by people who don’t like Apple. I hope you know that the Safari web browser is bundled in iPhone. Did I hear a voice of protest?

The other wrong thing was to launch the touch I pad and the iPhone with a memory of 8 GB and offering incremental memory increases which still are way below the 160GB – the highest capacity of a regular iPod launched by Apple.

Now comes the iPad. I still know a lot of people who are willing to forgive apple for all the drawbacks of iPad and still buy it.
How long before the apple user says “Apple, we need to talk…”

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