3rd November, 2010

Pockets deep enough to buy a tablet PC but not big enough to keep it

Posted by Navin Harish - No Comments

The preferred size of a mobile phone in the late nineties in India was big. What is the point of having a mobile phone if you can’t show it off? If you are paying 40 bucks for a call, you better do it in full public view. As mobile went mass, the size also got » Read More

6th February, 2010

How do YOU define Brand Equity?

Posted by Navin Harish - No Comments

Marketing and Research companies have quite a few yardsticks to measure the brand equity of a company. I have a very simple way of measuring the brand equity of a company – how many mistakes you allow a company to make before dumping it. Apple did things right mostly till the time they decided to launch the » Read More