http://navinharish.org/mentalfloss ALl of this and some of that Tue, 01 May 2012 04:30:17 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://navinharish.org/mentalfloss/2010/11/pockets-deep-enough-to-buy-a-tablet-pc-but-not-big-enough-to-keep-it/ http://navinharish.org/mentalfloss/2010/11/pockets-deep-enough-to-buy-a-tablet-pc-but-not-big-enough-to-keep-it/#comments Wed, 03 Nov 2010 07:08:04 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=292 The preferred size of a mobile phone in the late nineties in India was big. What is the point of having a mobile phone if you can’t show it off? If you are paying 40 bucks for a call, you better do it in full public view. As mobile went mass, the size also got [...]]]> http://navinharish.org/mentalfloss/2010/11/pockets-deep-enough-to-buy-a-tablet-pc-but-not-big-enough-to-keep-it/feed/ 0 http://navinharish.org/mentalfloss/2010/02/how-do-you-define-brand-equity/ http://navinharish.org/mentalfloss/2010/02/how-do-you-define-brand-equity/#comments Sat, 06 Feb 2010 08:34:32 +0000 Navin Harish http://navinharish.org/mentalfloss/?p=29 Marketing and Research companies have quite a few yardsticks to measure the brand equity of a company. I have a very simple way of measuring the brand equity of a company – how many mistakes you allow a company to make before dumping it. Apple did things right mostly till the time they decided to launch the [...]]]> http://navinharish.org/mentalfloss/2010/02/how-do-you-define-brand-equity/feed/ 0