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Engaging you is easier than ever

Posted by Navin Harish - No Comments

While there are so many things, so many sites and apps that fight the loosing battle for your attention, have you thought how easy it actually is to engage you?

Give us a social platform with a promise that it is the next big thing, the facebook killer and we will drop what we are doing and flock there. It’s that easy to engage us online.

We all want to be connected and we all want to get the maximum out of social media and that desperation is the new way to gain our attention. Just present us something that promises to be the next big thing in the social media. This is all we need to rush to create a profile there.

Think about the social media platforms where you have created profiles. I have created profiles on so many sites like Flickr, 500px, Tumblr, Posterous, Pinterest to name a few. Every now and then I try to “reach out” to more people by posting links of by blogs there. But if I am not following links posted by someone else, why will someone follow my links and following someone else links, reading someone else’s rants take time. The key is you need to give more than you take, you need to hear before you can expect to be heard. If I can’t do that, then I am wasting my time there and my half-assed efforts are nothing more than beaming messages in space hoping an aliens on another planets will get it and will respond. If you can’t be a part of a conversation, just leave it..

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Twitter killed the blogging star

Posted by Navin Harish - No Comments

The objective of having a blog was to express yourself. However there is little point in expressing yourself if you don’t have an audience. It is very difficult to have a readership and get people to come to your blog. However it is very easy to take your blog to where people are.

Facebook and Twitter are two such powerful tools. It is far easier to read a status update or a tweet than to visit a blog and read it. It’s perfect, you can know what others are doing in one site only and it is brief so it quick as well. The growing popularity of both sites is all the proof one needs.

Taking a step further, Happycog has removed the conventional “comments” from their blog. You can only comment using Twitter or by posting an entry on your own blog. Here is the link to Cognition, the blog of Happy Cog and why they have removed the comments feature.

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Out to win a popularity contest

Posted by Navin Harish - No Comments

A friend on Facebook is not really a friend. A friend is someone who has spent considerable time with you in School/College/Work. A friend is someone who will pick you up from the airport even if it is at 2 am. A friend in someone who will let you sleep in his living room if you happen to visit the city. Very few of your online friend will do any of this for you because they hardly know you.

In such a scenario why do we feel proud to have a growing friend list on Facebook or Orkut. Why do we set out to beat our friends in a race to have more friends.

If I have 10000 friends on Facebook and it doesn’t realize to anything tangible except for Farmville and Mafia wars updates, I am not interested in it. I am okay with having half a dozen friend who are really my friends.

There are a couple of entries on the blog of Jeffrey Zeldman that I’d like to link. First is Stop chasing followers and the second is Like Buttons Falling From the Sky

Talking about Zeldman, he is the guy who taught me the virtues of standard compliant Markup. All I know about XHTML and CSS was learned by reading article in a site run by him – A List Apart and by looking the source code on his sites.

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