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From Wine to Whisky – The Story of a Wine Cask

Posted by Navin Harish - No Comments

Running a pictureblog has meant keep learning new things. Not just about photography but also about things I photograph. Like the bottles of Whisky. While looking on the net for info, I came across this interesting infographic about the life of a barrel.

Apparently the Whisky breweries don’t use new barrels but use the ones that have already been used by the Wine makers. I am sure that the price offered by the Whisky companies for the barrels is quite lucrative otherwise how can you explain that while initially a cask was used for 30 years, now it is only used for a maximum of two years my a wine company before it is shipped to Scotland.

The Life of a Cask From Wine to Whiskey

The Life of a Cask From Wine to Whiskey

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Teacher’s CAN DO SPIRIT more powerful than CAN’T ADVERTISE rule

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I was surprised to find this ad in the HT City of Hindustan Times. Tobacco and alcohol companies have always taken the route of indirect advertising by advertising anything ranging from soda to bottled water t Music CDs.

The CAN DO SPIRIT if Teacher’s is more powerful rule of CAN’T ADVERTISE rule of government. The question now is what are they going to sell in these cans.

This ad, while intended for Music CDs, is more than suggestive of what it is trying to sell. The use of full stop after a can and then actually using shape of cans leaves no doubt that they are trying to sell a beverage in a can. The question is what are they trying to sell. Is this something like Teacher’s whisky mixed with soda or cola or a new drink altogether?

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Age of Whisky

Posted by Navin Harish - 3 Comments

In a market driven by demand and supply one thing that seems to defy the economic principles is alcohol. Johnny Walker Black Label, Chivas Regal are both 12 years old. There are countless others who claim to be certain age. When I think about this, I am amazed by how companies are consistently able to predict so accurately that 12 years from now we will need this much of whisky. I mean if there was not enough supply, the price would have gone through the roof, the states with prohibition are a very good example and if the demand was more than supply, such whiskeys would lose their premium image. We have not experienced either.

Has it ever happened that you have gone to a bottle shop and asked for Chivas Regal and were told “Sorry sir, we are out of 12 years old whisky… will 11 years do” or “Sir I have 13 year old whisky which I can give you at the same rate as 12, would you be interested?”

Chivas Regal - 12 years old

You tell me how is it possible that every year we have exactly the same amount of “12 years old” whisky as there would be the demand for it. Baffling to say the least.

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